“First, the hardback cover and spine provide solid protection from the rigors of the road. Second, the vintage book design disguises MacBook for superior security. And third, the stylish case protects you from being like everyone else because BookBook is totally original, just like you”.

Via Twelvesouth

In collaboration with “Comunitazione e Open Marketing” the Chain Change Blog launches its

“Co-crea TU” Contest to co-create the cover of “Open Marketing”

Brief:

The cover should convey the concept of being open (in all its various nuances, such as being open-minded, i.e. breaking away from consolidated ways of thinking and being open to co-creation and active contributions from the value network by opening channels and creating dialogue etc.), of total, multi-channel access, of innovation and of the powerful bond between marketing and technology.

Contest Regulations:

Every participant may send a proposal in line with the brief.

This can be uploaded to the relevant contest section in Flickr, indicating the name of the creative concept as a title and tagging the image as: “open marketing”, “contest copertina open marketing” (open marketing cover contest)..

Alternatively, if you do not have an active account send your creations to:

yoc[at]admcom[dot]net

The contest ends at midnight on 24 May 2009.

Information regarding the book:

Open Marketing is the second volume focusing on the successful combination of Marketing and Technology, published by the Milan Polytechnic Management School Marketing Area.

The authors are Andrea Boaretto, Giuliano Noci and Fabrizio Maria Pini.

The book is published by Etas Libri and will be available from mid July 2009 onwards.

“Designed by the Mexican designer Joel Escalona and called “MYDNA” its a unique bookcase design with twist shape. This interesting piece of furniture called “MyDNA” take their influence from that of the DNA strand, as you can see in the pictures attached below”.

Via Freshome

“[...]To be able to read it you need to cover the small booklet in aluminium foil and bake it at 100 degers Celsius for 25 minutes. Then the empty pages will become filled with text, and the illustrations with empty plates with food”.

Via London International Awards