Year of Creativity - YOC - is designed to stimulate something we all have in common:
creativity. It is a starting point from which to explore the amazing potential of small changes
and the infinite opportunities they offer.
YOC is an invitation to be more curious and more imaginative.
It is a catalyst that promotes real and virtual opportunities for us all
to discuss and compare our own creativity. It is a space in which the endless personalities
inside us can express themselves, as only those who are inwardly creative
can also be creative with the world at large.
The first initiative in the YOC project is “Be the Change”, an entertaining
and ironic way of expressing our multiple identities through a set of highly original,
personalized business cards.